Mainframe Web Solutions
Web Design | Web Development | Search Engine Optimization (SEO) | Google Ads (PPC)
Mainframe Web Solutions is a Web Design and Brand Marketing company that builds professional-looking, highly secure, responsive, and fully optimized websites that obtain high ranking SEO scores.
Our Digital Marketing Services include Search Engine Optimization (SEO) and Google Ads (PPC) Campaigns for gaining maximum exposure.
We do all our Graphic design in-house. Logo Design, Video Editing, Photoshop, and much more.
If you are looking for a web designer near you, then look no further. We are located in the Greater Boston area and provide our services to businesses all over New England.
The website creation process
Web Design
Web design includes creating a custom, user friendly, interface for your website to display content in a way that maximizes user retention and interaction.
Web Design
Web design consists of the client facing front end material. It’s the content the user sees, displayed in a manner that’s worked out between the designer and the client. The goal is to keep the user engaged, the longer they stay on the page the greater the chance of them using your services.
Graphic design
We use a number of tools to design graphics and content that you can use on your website. This is especially helpful for companies with not much content that need experienced graphic designers to make your site look nice.
Content
A good website needs good content. That means good writing and cohesion. Google’s search algorithm factors in content. Bottom line, if you can’t display the content users are looking for, they will choose to look elsewhere. If your looking to boost user engagement try creating a blog page where users can give feedback to your articles.
Web Development
Web development is the functionality that’s built into the website to accomplish the site’s goal. If web design is the shiny new car, web development is the motor powering it.
Web Development
The back end content the user doesn’t get to see. This is where your site functionality is built. If web design is the shiny new car then web development is the engine that runs it. I implement a LAMP stack which stands for Linux OS, Apache server software, MySQL database, and PHP programming language.
Content Management System
A content management system (CMS) creates and holds your digital content. It makes it easy to dynamically update your pages by pulling content from different parts of the web making your website very dynamic. We build every website on WordPress which is the #1 CMS in the world due to it’s massive developer network, ease of use, and endless plugins.
Security
WordPress websites come with built in security, but if that’s all your relying on you will probably eventually get hacked. Attackers use brute force logins and SQL injectors on your contact forms to bug your site with malware. Experienced development agencies like Mainframe Web Solutions know the proper security protocols to follow, along with maintenance and updates.
Web Design and development process
Define
Before we can begin work designing your web page we need to have a clear understanding of what you hope to achieve. We need to clearly outline your image. We need a plan. This can make or break your website. If things are not clearly defined from the start the straight line to your goal can diverge and things will slowly start to turn in the wrong direction.
Design
Once we have a clear definition of your goals and a mutual understanding we outline your site in a wire-frame app then begin designing the front end. This is the stage where your website starts to come to life. We add/create content and push it to the website to flow well with the outline, creating a user interface that is conducive to a well balanced user experience.
Align
Content is king. When we fill your pages out with content it’s important to keep in mind your overall goal which is to align your website with your business needs. Are you offering classes to subscribe to? Are you starting an E-Commerce platform with WooCommerce? Maybe you’re establishing a hub for your business where you can offer your services.
As a courtesy, we optimize your page for search engines to index, but if you’re looking to really push your into the marketplace we offer a higher degree of SEO as well as Google Ads (PPC) management as a follow-up or separate service.
Develop
The development phase is where we roll up our sleeves and build out the site’s functionality. Whether it’s adding products and a marketplace for e-commerce, listing jobs for candidates to apply to, or server optimization. All of this will tie into the content management system we employ WordPress.
Featured Work / Web Design Portfolio
Latest Projects
Web Re-Design
ClothingWarehouse.com
Clothing Warehouse was one of the first big online retailers for clothing and accessories on the internet. A while ago they moved their platform onto Shopify, but within a few years their limitations and drastically reduced SEO hurt their business. The team made a decision to move back into the open internet and chose Mainframe Web Solutions to redesign their website, audit their SEO, and help market their brand name to new heights.
Web Design
We build websites, and relationships
At Mainframe Web Solutions when we decide to move forward with your project we are establishing a lasting relationship. After your website is created we don’t shake hands and part ways. We keep watch over their server making sure your site is secure at all times, we implement “cron jobs” which are automated tasks that run once a week or month. We give you one hour of free work a month to make any changes or fixes you request.
We want to knock it out of the park 10/10. Then you will want to work with us to fully optimize your site for search engine indexing (SEO). And when it comes time for you to run your Google Ads (PPC) campaigns we will be your first choice.
Graphic Design
Vector Graphics Designer
Vector graphics are graphics designed and created through mathematical commands generated by shapes and gradients. While traditional images get blurry or pixelated as they are resized, vector graphics are resized with the same pixel density thanks to these mathematical formulas. They are great for graphics that resize a lot as well as logos and sprites.
Raster Graphics Design
Raster graphics are your typical .png and .jpg images that populate your website. We use graphic image editors like Adobe Photoshop and Gimp to edit these images to enhance their detail, create cool effects, or make images that pop and stand out.
Stock Graphics
Sometimes the best answer is to use stock graphics from websites like Shutterstock or Pexels who create professional pictures they license to you for diaplay. When you need professional photography images that speak to the user stock images are a great solution.
Web Solutions Agency vs. Website Builder
When creating a website for your business you have 2 options, hire a web solutions agency or use a do-it-yourself website builder.
Sharp professional marketing videos for client
Marketing Videos for new client: Top Tier Fitness Including marketing videos on your website is becoming the new standard. It's quality creative content, it reduces the bounce rate by keeping people on your page longer, it strengthens your brand by adding...
How to get a high SEO score by using a comprehensive SEO checkup
Check out our blog post about giving your website an SEO checkup to get your SEO score. The results come back with fixes that should be made to increase your search engine indexability and improve your SEO score to improve your page rank on the SERP. We can show you how we got at 97!
Search Engine optimization (SEO)
Google Ads (PPC)
Advertising on google using keywords frequented by users who are looking for services like yours which are generally typed into the search bar.
The chance of having your ad chosen to appear is based on 3 things.
- Your keyword “bid” or how much you are willing to spend on that keyword against your competitors each time it appears in a search.
- Your format Impact: Google has extensions to include in your ads that polish it up and give the user options. Using these increases your overall score
- Quality Score: Quality Score is the 1-10 rating that is reported for each keyword in your account (including relevance) calculated by estimating the quality of your ads and their associated landing pages.
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