Web Design and development process
Before we can begin work designing your web page we need to have a clear understanding of what you hope to achieve. We need to clearly outline your image. We need a plan. This can make or break your website. If things are not clearly defined from the start the straight line to your goal can diverge and things will slowly start to turn in the wrong direction.
Once we have a clear definition of your goals and a mutual understanding we outline your site in a wire-frame app then begin designing the front end. This is the stage where your website starts to come to life. We add/create content and push it to the website to flow well with the outline, creating a user interface that is conducive to a well balanced user experience.
Content is king. When we fill your pages out with content it’s important to keep in mind your overall goal which is to align your website with your business needs. Are you offering classes to subscribe to? Are you starting an E-Commerce platform with WooCommerce? Maybe you’re establishing a hub for your business where you can offer your services.
As a courtesy, we optimize your page for search engines to index, but if you’re looking to really push your into the marketplace we offer a higher degree of SEO as well as Google Ads (PPC) management as a follow-up or separate service.
The development face is where we roll up our sleeves and build out the site’s functionality. Whether it’s adding products and a marketplace for e-commerce, listing jobs for candidates to apply to, or server optimization. All of this will tie into the content management system we employ WordPress.
Vector Graphics Designer
Vector graphics are graphics designed and created through mathematical commands generated by shapes and gradients. While traditional images get blurry or pixelated as they are resized, vector graphics are resized with the same pixel density thanks to these mathematical formulas. They are great for graphics that resize a lot as well as logos and sprites.
Raster Graphics Design
Raster graphics are your typical .png and .jpg images that populate your website. We use graphic image editors like Adobe Photoshop and Gimp to edit these images to enhance their detail, create cool effects, or make images that pop and stand out.
Sometimes the best answer is to use stock graphics from websites like Shutterstock or Pexels who create professional pictures they license to you for diaplay. When you need professional photography images that speak to the user stock images are a great solution.
Check out our blog post about giving your website an SEO checkup to get your SEO score. The results come back with fixes that should be made to increase your search engine indexability and improve your SEO score to improve your page rank on the SERP. We can show you how we got at 97!
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