seo score seo checkup

Using powerful tools like SEO checkup can easily improve your SEO score.

Over time we have been working on improving our on-page SEO score by using a search engine validation website called SEO checkup. There are many other sites like this as well, but we have found this one is particularly good at on-page best practices so focusing on a website that tailors to the data that you are trying to improve is often helpful. Having a very high on-page SEO score is crucial to building your overall search engine indexability.

About 60% of your SEO score comes from your on-page score.  That figure is based on best practices that are established from the documentation that Google and other search engines put out about their algorithms. Search engine validation websites try and emulate the same tools that Google uses to score you, so making key fixes to your website’s content and keywords based on the feedback you get from websites like SEO checkup will improve the way search engines view your website.

on page seo score from seo checkup

You might be asking yourself well if only 60% of your SEO score comes from on-page SEO, then where does the other 40% come from? That’s pretty important too, it makes up for a little less than half of your overall score. We talk a little bit about these factors in your overall SEO score on this website but specific off-page SEO consists of:

  • Inbound links from notable websites.
  • Social media activity.
  • Reviews from other websites.
  • Your business profile (made up of several sources, most importantly Google Business)

Before you deep dive into your off-page SEO, which is harder to control, you need to focus on your on-page SEO.

How you can use SEO checkup to optimize critical on-page SEO factors

Start by visiting the website and entering the URL of the page you want to check. Your page will be broken down into 5 categories, each of them is important to your SEO score:

  • General SEO
  • Speed
  • Server and Security
  • Mobility
  • Advanced SEO

General SEO – An on-page SEO audit cheat-sheet

serp display

This section is an SEO audit of key points that search engines comb through. One of the things I love about this website is that it not only shows you the errors but also how to easily fix them. It can walk you through multiple processes and you can choose whatever is easiest for you.

Some of the points of measurement are meta title test, meta description test, keyword usage (such a great feature, so many SEO audits focus on keyword density which doesn’t play a big role anymore), sitemap check, broken links, robot.txt file, etc.. You can even see a preview of how that page is displayed in Google.

Speed – A helpful guide to understand how speed factors into SEO

Speed plays an enormous role in web development. Slow-loading websites will see a decline in traffic simply because your page takes too long to load. There are a lot of websites out there that offer speed audits, but they aren’t tailored to highlight the specific points that matter to search engines while SEO checkup does. Here you will find the checkup tests a lot of HTML, CSS, and javascript to make sure those files are minified (the white space is removed). It also looks at your site caching behavior in several instances and makes sure compression is being applied before testing the overall size of your page.

There are more in-depth page speed audits out there that are far more comprehensive, and although I recommend testing your website on those as well SEO checkup focuses on the key points that factor into your SEO score.


Server and Security – Safety First!

I remember not too long ago Google announced they were going to stop displaying results of websites that weren’t encrypted via SSL. That’s because the data on insecure websites not encrypted with SSL were becoming easy targets. There are several other security vulnerabilities SEO checkup tests too, all of them ensuring anyone using your site that it is safe to browse. Again, if you fail any of these checks you will be shown how to fix them.

seo security

Mobility – Is your site responsive? Can you view it on a mobile site without any errors?

Only 20 years ago it was hard to imagine surfing the web on your phone. The must-have phone was the Motorolla i730 by Nextel. Like that whole line of phones, the most attractive feature was the “2-way” option.  You could hit the side button and instantly connect to talk back and forth like a walkie talkie with another person. The i730 was the first of that line to have a colored screen so everyone had to have it.

In the old days when you looked at a site on your phone, you viewed the mobile page as you saw it on your computer. This meant zooming out and scrolling side to side because your screen was too small. Out of the increasing demand for the mobile web grew “the grid”, a way to build websites on a 12 block grid that would fold at certain screen sizes into 1 column so you could view them on your phone easier.

Since then, our technology has advanced to the point where mobile browsing in the U.S. accounts for more online traffic than that of computers! This is why it’s extremely important your website can deliver the same experience on a mobile phone that it can on a computer. Your audit will produce results ensuring your web page is mobile responsive along with areas that need to be looked at if it isn’t.

responsive web design image

Advanced SEO – Behind the scenes

There are a couple of different checks performed in this section, but the one to pay the most attention to is the “structured data” test. This test has to do with your site sending fundamental information to Google, Bing, Yahoo, or any other search engine for that matter. Structured Data is based on guidelines put forth by schema,org, which has been worked on by all the major search engines. It standardizes the way search engines categorize your website. Although each search engine is unique in its own way about how it grades and displays results on the SERP, they needed to come to some sort of baseline agreement on how they would categorize websites and the result is accepts data in 2 forms. It accepts data in the form of a formatted .json file or HTML microdata hidden in the header of your website. Either way, it is extremely important, but often overlooked, even by the most popular SEO plugin on WordPress – Yoast. If you don’t manually know how to display it in a .json file attached to the site and you are using WordPress there are plugins you can download and fill out which will display it in the header of your site for you.



There are many SEO auditing sites on the internet that will grade your site in various ways to help you boost your ranking on the SERPs. Before you can even begin working on additional SEO you must first work on your on-page SEO which plays suck a huge role in the way search engines view your website. SEO checkup is the best on-page SEO audit I have found and if you follow their suggestions and best practices you will have created a very fast, very organized, easily indexable, interesting, and easily digestible site that does the search engine’s work for it and keeps users engaged.

*Check out this article on How Google Works“. An in-depth look at how Google crawls your website, then breaks it down, and indexes all the pieces of your site to file away separately so it can pull pieces from its database much quicker to match search criteria. The more you know …